Rubicon Global

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Suez Invested in Rubicon
Robin Hood conference Interview  : Its long but you need to see this one:

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What does Rubicon Do?

It created and maintains its own software platform that analyzes its customers’ waste stream and makes sense of all the data on haulers, clients, and recycling possibilities


Rubicon has more than 5,200 independent vendors in its network.[22] It helps small businesses achieve scale and compete through Rubicon Pro, a suite of app-based tools that it launched in 2016.[23]
Rubicon has partnered with The Credit Junction to provide its network of haulers with flexible financing, including access to term loans or lines of credit from $500,000 to $5 million.[24]
Rubicon launched a partnership with the City of Atlanta in December 2016.[25] The city's waste trucks are deployed with Rubicon's mobile app and the Department of Public Works has access to the company's vendor platform.
Rubicon announced municipal partnerships with the City of Santa Fe, New Mexico[26] and the City of Columbus, Georgia[27] in the spring of 2017.
analysis:

The have the waste app of the future:
Waste generators use it to find haulers and places to haul it to that are better for the environment, and can help waste generators achieve their waste diversion environmental goals. It bypasses the landfill.

In what way can we engage in this system?

Best Case:
We need to pay to join the network: as more and more waste streams begin to use it, it will help us secure our future plastic feedstock streams. And it will extend the time we can get cheap feedstock.

Worse case:
The few direct feedstock arrangements Bob will secure for us will eventually go to people in Rubicon Pro willing to Pay more for their waste.

Recyclers will find ways of getting direct access to post-industrial unmixed high quality plastic, recycle it into regrindings worth much more money, and the quality of post recycled waste will get worse and worse for us, requiring us to to pay more more for feedstock.


Other Outcomes
Its possible a competing nework will emerge, but if it does it will be funded by Big Landfill owners will try to put their assets as priority in the network, leaving little room for us.

What we should do:
We should be in it rather than watching it happen, but I'm concerned that Rubicon is trying to buy up recycling technology groups and Study Pyrolysis in his new Atlanta facility.

Then again he might just buy out a plant or two.

I'd like to approach their sales group to see what their app looks like and explore access to the network.  I'd like to talk to Bob for his thoughts.


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Atlanta, GA
201 to 500 employees
2008
Company - Private
Business Services
$100 to $500 million (USD) per year
Rubicon Global is a rapidly growing, well-funded tech company w/ a cloud-based platform disrupting the waste management industry. Nate Morris, the company’s co-founder and CEO, has garnered many accolades including being named a member of Fortune Magazine’s ... Read more
Mission: At Rubicon our mission is to reduce companies’ all-in costs on waste/recycling and divert materials away from landfills. We’re leveraging our platform against what has historically been a price-controlled space, introducing new technology to an antiquated industry

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